Director of Data Analytics & Reporting

Aljohara Sultan Alasfour

Director of Data Analytics & Reporting

Leading national initiatives worth over SAR 250M and transforming complex data into actionable strategic decisions.

Aljohara Sultan Alasfour
+6
Years Leading

About Me

6+
Years of Experience
250M
SAR in Project Value
35+
Executive Dashboards
50K+
Program Beneficiaries

I am Aljohara Sultan Alasfour, a strategic leader in Data Analytics, Executive Reporting, Business Analysis, and Project Management.

I hold over 6 years of experience delivering data-driven solutions and leading national initiatives valued at more than SAR 250 million across government, nonprofit, and private sectors.

I am an expert in Power BI, Excel, SQL, KPI development, dashboard design, business intelligence, strategic planning, and performance management — transforming complex data into actionable insights that drive informed decision-making and organizational excellence.

I am passionate about creating measurable business value through innovation, data governance, and evidence-based strategies that enhance performance and support sustainable growth.

Professional Experience

A journey of executive leadership, strategic planning, and data-driven impact.

Director of Data Analytics & Reporting

Current

Institute of Research and Studies — SEU University

Leading the Data Analytics & Reporting function and strategic performance initiatives.

May 2026 – Present
  • Driving strategic planning and performance improvement initiatives
  • Developing executive dashboards, KPI frameworks, and data-driven reports
  • Building Business Intelligence solutions with Power BI, DAX, Power Query, Excel, and SQL
  • Overseeing data governance, analytics, and executive reporting
  • Monitoring organizational performance and delivering strategic recommendations
  • Aligning analytics with business objectives and digital transformation

National Project Manager

Institute of Research and Studies — SEU University

Led high-value national projects with a combined value exceeding SAR 250 million.

Aug 2024 – Jun 2025
  • Spearheaded planning and delivery in collaboration with government entities and partners
  • Established project governance, KPIs, and executive reporting mechanisms
  • Directed planning, implementation, monitoring, and risk mitigation
  • Applied Power BI, Excel, SQL, and BI solutions for evidence-based decisions
  • Aligned project outcomes with strategic priorities, schedule, and budget

Data Analyst & Power BI Dashboard Developer

Institute of Research and Studies — SEU University

Turning data from silent numbers into impactful executive decisions.

Sep 2023 – Present
  • Collecting, cleaning, and validating data from diverse sources
  • Performing quantitative and qualitative analysis to identify trends and impact
  • Designing interactive Power BI dashboards for executive decision-making
  • Translating data into actionable recommendations for policy improvement
  • Automating routine data processes to reduce manual effort
  • Training internal teams on dashboards and data-driven decision-making

Head of Planning Committee

Misk Foundation

Led youth and community initiatives aligned with strategic objectives and social impact.

Feb 2023 – Aug 2025
  • Developed initiative roadmaps, operational plans, and KPIs
  • Coordinated cross-functional teams, volunteers, and strategic partners
  • Conducted needs assessments, risk evaluations, and performance reviews
  • Fostered innovation and continuous improvement in program design

Head of Training Department

Insan Charitable Society for Orphan Care

Delivered training and empowerment programs benefiting more than 50,000 participants.

Jan 2021 – Aug 2024
  • Directed the design and execution of large-scale learning initiatives
  • Developed strategic training plans, KPIs, and evaluation frameworks
  • Managed operations, budgets, partnerships, and stakeholder relationships
  • Produced analytical reports supporting data-driven planning

Education & Certifications

A strong academic foundation reinforced by globally recognized professional credentials.

Academic Education

Digital Media Fellowship

Saudi Electronic University

Feb 2026 – Jun 2026

GPA: 100

Master's in Project Management

Mid Ocean University

2022 – 2023

GPA: 4.0

Bachelor's in Mathematics

Prince Sattam bin Abdulaziz University

2017 – 2020

GPA: 4.78 / 5

Professional Certifications

PL-300 Certification

Microsoft

Data Analysis Using Power BI

TVTC

Digital Media Fellowship

Gmedia & SEU University

PMD Pro

Project Management for Development Professionals — PMI

Integrated Leadership Program

International Leadership Institute

Youth Work Specialist

Jusoor Development Association

Featured work

Portfolio

A selection of interactive dashboards and executive reports I designed to support leaders and decision makers.

Nationwide Tech Gathering Tour
Confidential

Nationwide Tech Gathering Tour

A comprehensive initiative to spread tech culture through interactive tours across regions — Learn, Grow, Connect.

Detailed Projects & Budgets Tracker
Confidential

Detailed Projects & Budgets Tracker

A comprehensive system to manage and track projects with budget details, partner entities, and execution status.

Strategic Goals Roadmap
Confidential

Strategic Goals Roadmap

A detailed roadmap of strategic objectives covering marketing, development, research, and target-audience engagement.

Skills & Expertise

Where strategic leadership meets analytical depth.

Project Management

  • National & strategic project management
  • Planning & executing development initiatives
  • Full project lifecycle management
  • Risk & quality management
  • Large-scale budget management

Data Analytics

  • Interactive Power BI dashboard design
  • Quantitative & qualitative analysis
  • Data cleaning & preparation
  • Data visualization
  • Performance & KPI analysis

Leadership & Management

  • Leading cross-functional teams
  • Stakeholder management
  • Institutional change management
  • Team building & development
  • Negotiation & conflict resolution

Strategic Planning

  • Operational planning
  • SWOT analysis & growth strategies
  • Aligning initiatives with goals
  • Impact & outcome measurement
  • Long-term planning

Technical Tools

  • Microsoft Power BI
  • Microsoft Excel (Advanced)
  • Project management tools
  • SQL databases
  • Digital collaboration tools

Soft Skills

  • Public speaking & professional presentation
  • Strategic communication
  • Critical thinking & problem solving
  • Time & priority management
  • Adaptability & resilience

Speaking & Public Presence

Beyond my executive work, I appear as an official speaker at conferences, stages, and professional programs, delivering applied content built on real-world experience.

Speaking & Public Presence

Official Speaker

SEO Sports Tech Accelerator

Delivering applied content on managing technical projects.

Speaker — Change Management Program

Princess Nourah bint Abdulrahman University

Sharing practical experience in leading institutional transformation and change management.

My Professional Vision

I aspire to broader leadership roles where I contribute to building highly efficient national initiatives, empowering entities to make data-driven decisions, and developing sustainable operating models with measurable impact.

Get in Touch

I welcome collaboration on strategic projects and initiatives.

Areas of Collaboration

I welcome collaboration in the following areas:

Speaking at conferences and training programs
Managing and evaluating initiatives and projects
Building dashboards and executive reports
Consulting in project management and impact measurement

Whether you're looking for a speaker for your conference, a partner for a strategic initiative, or an expert in data analytics and project management — I'm here to help you achieve your institutional goals.